Find your footing in nature.

I’m Vala. I believe nature holds the key to unlocking the true potential within each of us. Join me on a journey of well-being as we explore the realms of fishing and salmon conservation, indulge in life's luxuries, and connect with the powerful force of nature that resides within each of us.

PROTECT with me

Save wild Atlantic salmon with me

Wild Atlantic salmon are on the brink of extinction. Globally, the population has declined 70% in just 25 years. And this is a big deal not just for them, but for the planet, and for us.
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Iceland, my home, is the last place on Earth where salmon populations are not yet decimated. So, I’m on a mission to protect them. I can tell you more about what’s happening and how to help.

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FISH with me

As an expert angler and fishing guide, I lead premium, personalized fishing tours that promise maximum connection with the natural world and minimum distractions from the outside world.

Book today to join me for a once-in-a-lifetime experience.

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Explore with me

Self inflicted "damage" by Landsvirkjun

January 28, 2025

Landsvirkjun expects laws to be changed to bypass the Icelandic courts and speed up process for Hvammsvirkjun that threatens Icelands biggest salmon stock.

Dive into my blog.